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Video Predictions for 2021 – What does the Future Hold for Video?
15th January, 2021

As technology and digital habits advance, video predictions and usage have increased in 2020 and are expected to continue in 2021. As we get ready for 2021, industry experts have put together video marketing trends to help brands optimize their digital marketing strategies to convert more leads through videos.

The growth of online videos is partly because of their multichannel nature. Customers today prefer to consume videos on various devices, including their smartphones. Therefore, it’s not surprising that 99 percent of video marketers plan to take advantage of video predictions for 2021 and continue using this format, and 95 percent intend to increase their video investments. 

Against this backdrop, you’re in the right place to find out the latest video predictions for 2021 and recommended marketing training to help hone your strategy. You can barely go online without seeing a video about one thing or another, particularly when you’re on a social media platform such as Twitter, Facebook, or Instagram – so there needs to be a method to the madness.

Videos are a great way of sharing the message of your business and engaging your customers and prospects. But where are they headed in 2021? Based on predictions, videos will gain traction as one of the most efficient and widely used marketing tools for businesses.

Any wonder video marketing is getting bigger? Today, there’s a regular demand for video content. It is predicted that by 2021, 80 percent of the world’s internet traffic will be from video content. You can’t ignore this number, especially if you intend to branch out into video marketing. To make a success out of it, you must stay on top of the predictions for 2021.

Video Predictions for 2021

1. We will have more than 1.9 Billion internet video users by 2021

If you are easily impressed by numbers, this one will sweep you off your feet! According to experts, there’ll be about 1.9 billion online video users in 2021. It is, therefore, important to invest in video marketing. 

Also remember that by 2021, we will have more than 4.6 billion global internet users. It means that just over 40 percent of the internet will watch online video content in 2021.

2. Explainer videos will become shorter and popular 

In the previous year, 68 percent of consumers preferred to learn about a new product through a short explainer video – which is higher in demand than text-based content, infographics, or other communication methods. Even though the video is unlikely to replace text completely, it’s likely to be the preferred way to transmit and receive knowledge – in 2021 and beyond.

3. People will spend 100 minutes daily watching online videos in 2021 

As more brands are looking to use videos, consumers are now watching more videos than ever before. Based on predictions, the average person will spend 100 minutes every day watching online videos in 2021. It is a 19 percent increase compared to daily viewing minutes in 2019, at 84 minutes.

According to Jonathan Barnard, Head of Forecasting at Zenith, “The consumption of online video is overgrowing, and the average person will spend half as much time viewing online video as they spend viewing conventional television this year. This fast-expanding supply of audiences is fuelling rapid growth in demand from advertisers, making online video the fastest-growing digital channel by advertising expenditure.”

4. An increase in the number of shoppable videos

Social media marketing is probably the essential e-commerce trends in recent years. Created to keep up with the on-demand economy today, it has made transactions between vendors and consumers simpler and faster. But it needs a lot of businesses to change how they create content for social media.

Online shoppable videos will allow social media customers to shop on the spot. With these, they’ll no longer have to locate the product they want to buy manually. All they need to do is click on the effect on the video they wish to, and they’ll be automatically redirected to the checkout page. You can, therefore, shorten the customer’s journey and speed up conversions.

5. User-generated videos

These videos are authentic, trustworthy, and fun! Additionally, they cut through the noise in a cluttered digital environment. 70 percent of consumers trust other customers’ opinions, while just 25 percent trust digital advertising. And, it’s now easier to review and research the views of customers.

Our world today has instant access and many options of how to express ourselves. Users tweet their feelings, share their images online, post on Facebook, and upload millions of pins per day. If a customer has an opinion, it’ll be accessible to the whole internet community within minutes.

To succeed in 2021, apply market research and reputation management through social listening. Use strategic governance, relevant content, conversations, blogs, forums, and social media platforms to give insight into customer engagement, collaboration, and new product development.

6. Live video will account for 13 percent of traffic by 2021

Instagram Stories, Facebook Stories, and Snapchat are great for giving people intimate glimpses or short, personal glances of what a business is up to. They are so awesome for creative tools. The exciting thing about these videos is that they’re only up for a day, so that gives them a real-time feel. It also provides an opportunity for marketers to create ads that are focused on time-sensitive promotions.

Both Facebook and Instagram stories took advantage of the fear of missing out on that most people experience. It encourages users to interact faster with content and check in more often. On WhatsApp, 450 million users click on the story feature every day. Video producers may expand on this trend in 2021 and create this kind of video.

7. More than 80 percent of all traffic will consist of video by 2021 

Search engines such as Google love video content because they see them as high-quality content. Therefore, using videos in various types of content and on your main web pages can work wonders for the SEO of your brand. But remember to optimize the videos properly. You can do this by incorporating the appropriate keywords, a good Meta description, and a great title.

8. Live videos will get more popular in 2021

You can easily record a video on a phone or webcam, and such videos can appear more authentic than edited videos. Looking at someone speak into a camera can be captivating, and the experience will be more intimate.

Because live videos are not expensive to make, and we now have more video calling apps in 2020. It will remain a huge trend in 2021, mixed with more focus on influencer marketing and social proof.

9. More interactive videos

The expectations of customers are now higher. Gone are the days when all you need to have a loyal audience is to provide adequate services and offer quality products. Today, customers move towards brands that can give them unique, tech-forward experiences. 75 percent of consumers expect companies to leverage new technologies to create better experiences for them.

One of the emerging trends of 2021 that can solve this is an interactive video. The growth of augmented and virtual reality technologies has made the process of creating these videos easier. More than 50 percent of video marketers are now using interactive video. Experts even predict that this number will increase by 2021. 

10. More marketers will use educational videos in 2021

Videos are great learning tools. They touch both auditory and visual senses, making it easy for brands to produce useful and compelling how-to tutorials, lectures, and simulations. You can leverage this for your marketing campaigns to effectively attract more leads.

We are now living in a generation of advertisement overload. Whether on the TV, internet or while commuting to work, ads are everywhere. Not only are the number of ads too much, but they can also appear intrusive and slow down the loading time of your web page. No wonder consumers are blocking ads wherever they can; about 47 percent of internet users now use ad-blocking applications.

As a business owner, you can prevent this by creating engaging and educational content. They are not ads. As long as you diligently use SEO, your content will get noticed. This kind of video is created to educate and not to sell. Therefore, if your video is interesting, you’ll get more leads.


Conclusion

The most important thing to remember about video predictions for 2021 is that video marketing will remain one of the best ways of engaging and enticing an audience.

Among the various digital marketing trends, video content has an edge. Today, consumers desire to get information, and they want it fast. Therefore, you can give them what they want with videos. Liwa is your reliable production partner, providing personalized and interactive video experiences for you and your customers.

Liwa content. Driven

Written by: Joshua Gyang & Vijay Kumar