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    Everyone needs information – be it individual consumers or B2B players. And in today’s digital age, websites are the first touch point to get informed.
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    Why is video content important for your business? Because content is everywhere and not all of it is consumed in an ideal setting. Users tend to skip written content, and go to the pictures or, better still, video.

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    Videos are great to elaborate on your business or clarify any grey areas about it. They are a great tool to optimize your digital marketing efforts. This is the reason why most websites have a video on their homepage. Audiences today warm up to a video as against a whole page of text that...

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