One of the biggest challenges most brands are facing at the moment is to go on with their communication strategy. Even for marketing communication (irrespective of B2B or B2C); the thin line between
Challenging times are opportunity disguised as problems – and brands must act fast. Brands need to be as useful as possible by combining purpose + practicality + creativity. But should
Content marketing continues to evolve at a pace faster than anyone could imagine. And video continues to be the poster boy for content marketing – at last count, as much as 72% of businesses recorded
By now it’s common knowledge that the visual packs in more power than the verbal. As much as 90% of the information absorbed by the brain is visual. Now, if a picture is indeed worth a thousand words,
We’ve all seen it. People with headsets moving around like zombies from another world. Well, it is another world – the world of virtual reality.
You’re away from your family. You’re fasting during Ramadan. And yet you need to make food deliveries all over Dubai. It’s the ironical world of delivery men.