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Compelling Reasons B2B Marketers Should Incorporate Video in Their Marketing Campaigns

70% of buyers watch videos on their path to make a purchase, according to a recent Google study. That statistic is too important to ignore. Video advertising has been a central element in the marketing

3rd March, 2020

Hiring a video production company ? Here’s what you need to know

So you realize the importance of video in your marketing mix. Now you need to create a video to kick off your new campaign. Even if you’re dozens of videos old, there are still things you need to

17th February, 2020

Creating Killer Explainer Videos

Can you explain your product or service in 60-90 seconds? (Honestly, you don’t need more time than that.) Welcome to the digital world’s elevator pitch – explainer videos.

27th January, 2020

Animation: 2D or 3D?

What’s better than images? Images that move, of course.

19th January, 2020

2020: The decade of video

While YouTube continues to the repository of everything video (driven by parent Google), today you don’t need to visit the site at all.

9th January, 2020

Liwa’s top three picks: 2019’s best viral content

What did the world watch in 2019? At Liwa, we keep a close tab on videos that get popular around the world, so that they serve as inspiration for us. Also, it’s easy for us to curate them at the end

22nd December, 2019

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