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    EXPLAINER VIDEOS for your business | all you need to know

    by Team Liwa / February 20, 2019

    New to video marketing?

    Begin your journey with an explainer video!

    For the uninitiated, explainer videos just ‘explain’ – in your case, about your business. It’s a short and sweet introduction to what you do and where you want to go. It sits on your website and does a lot more in two minutes than all your webpages with their plethora of words.

    Today, as you probably know, people are reading less and watching more. Videos are everywhere, including in the palm of your hand, thanks to smartphone penetration and the social media explosion. UAE boasts excellent broadband connectivity (among the highest in the world), which also explains both the availability and popularity of video as a medium.

    In this scenario, can you afford to be out of the video opportunity? We’d say No but don’t take our word for it. We’d rather you equip yourself with more information about video marketing on the Internet.

    Our blogs are a great starting point. Here are some of our recent blogs on the subject; just click on any of the links below to get a primer on video marketing – especially explainer videos. And while you’re there, explore some of the other topics which may be of interest to you. Get all the knowledge you can muster, and then get on to the video bandwagon.

    Video Content: Does your business need explainer videos?

    9 great reasons why you need explainer videos

    Explainer videos – how to create one for your business?

    How much does an explainer video cost?

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    Video content: Does your business need explainer videos?

    Videos are great to elaborate on your business or clarify any grey areas about it. They are a great tool to optimize your digital marketing efforts. This is the reason why most websites have a video on their homepage. Audiences today warm up to a video as against a whole page of text that could be taxing to read.

    And explainer videos, especially, are great at catching your audience’s attention. Just one explainer video on your homepage can increase the average visit time by 2 minutes... 

    Click here to learn how to use explainer videos to increase visibility on search engines

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    9 great reasons why you need explainer videos

    In today’s increasingly digital world, where the bulk of information searching happens online, explainer videos are a must.

    Explainer videos are the simplest, most effective way to present your business to the world. Here are 9 key reasons why you need one:
     
    1. More visibility, SEO friendly
    2.Simple, memorable, effective

    3.Effortless – who reads today?

    4. Involves and engages better
    5. Made for mobiles
    6. Shareable if liked

    7. Higher search engine ranking

    8. Better conversion rates 

    9. Builds brand trust

     

    Click here for more detail on the above reasons.

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    Explainer videos – how to create one for your business?

    Explainer videos are part of branded video content and by design, these are short – no longer than 90 seconds generally. They answer FAQs the audiences need answers for, and are also known as ‘FAQ Videos’. The construct of their narrative is straightforward. And they address issues through a ‘why’ and ‘how’ approach. They also use characters or mascots to lend continuity across a series, or even employ a specific template designed for the purpose.

    Click here for more information on creating explainer videos.
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    How much does an explainer video cost?

    Contrary to popular belief, explainer videos are inexpensive to make. They are not like high-end animation that’s charged by the second.


    So what are the likely damages? A good 2D explainer video of 90 seconds could cost anywhere between AED 20,000 and AED 35,000. Of course, the longer it is and the more intricate it is, the higher the price. And a digital agency with in-house teams of writers, designers and animators would cost you a whole lot lesser because all the talent is in house. We’re one such agency and would love to hear from you. We’ll also throw in a great price!


    Get A Quote Now
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    Tags: Video Content explainer videos

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    Team Liwa

    Team Liwa

    We tell our brand stories through Digital Marketing, Design & Advertising, Branded Video Content and Films to weave tales that are Integrated Communication Solutions.