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Virtual Reality: What Kind of Projects are ideal for it?
23rd February, 2021

Even though virtual reality (VR) has been around since the 1960s, modern computing speeds have seen their resurgence in the digital space. Creative teams are now learning more about how they can apply VR video technology in other industries. 

The most recent VR applications open up new opportunities for industries to venture in and experiment with new techniques. Various fun project ideas can help you get started on your virtual reality projects.

What is virtual reality?

VR is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, virtual reality gives the user a unique experience. Instead of viewing a screen in front of them, users can interact with 3D worlds. 

Virtual reality stimulates as many senses as possible, such as touch, vision, and hearing. The computer is transformed into a gatekeeper to an artificial environment. 

VR Technology

The most immediately-recognizable component of virtual reality is the head-mounted display (HMD). We are visual beings, and display technology is the most significant difference between immersive VR systems and traditional user interfaces.

With the emergence of a plethora of software and hardware options, VR wearables’ future is unfolding. We have devices like the Oculus Quest, HTC Vive Pro Eye, and PlayStation VR leading the way. Additionally, brands like Samsung, Apple, Google, Lenovo, and others may surprise the industry with new immersion and usability levels in the future.

The simplicity of buying a helmet-sized device that can work in an office, a living-room, or a factory floor has made HMDs center stage when it comes to VR.

Despite the hype, VR is misunderstood by most. Unlike other new technologies, virtual reality is fully immersive, experiential, and highly engaging, making it ideal for various communication applications. 

Do you intend to launch a new automobile model? Virtual reality could be the solution. Or take your prospects through a show villa? You can use VR.

Virtual reality – a world of possibilities

1. Use-case: The Porsche Cayenne VR

The Porsche Cayenne 2018 launch for MENA and Southern Europe used VR instead of the conventional audiovisual – purely because it brought alive the new model’s key features and functionality critical to converting sales. It needed more than a presentation on the big screen; it needed an inclusive and immersive experience. This is what driving a Porsche is all about: The adrenaline.

Virtual reality enabled the brand to involve users in an exclusive one-on-one with the SUV, interacting with it and exploring its features.

It was critical to delivering the functionality of the 2018 model, so the scale, dimensions, and the photo-real presentation of the vehicle were reproduced with real-world accuracy.

Each of the 300 viewers was individually greeted with a customized welcome message. Each was tracked and managed through a QR code and manual input. An intuitive tutorial coached them on how to use the VR tools. A life-size Cayenne materialized in front of them, followed by a ‘move-around-the-car’ experience and a feature comparison with the 2016 model.

2. Make your product offering come alive with VR

In most cases, before buying a property, a client views a long list of properties from a real estate agent. After that come the explanations, negotiations, and face-to-face visits to the properties. This has been like this for several years; however, it’s inconvenient and time-consuming for real estate agents and home buyers.

However, we now have a game-changer, and it’s already transforming the way real estate works – virtual reality (VR). The power of VR can help real estate agents advance their businesses, get more clients, and deliver top-quality services. According to a survey by the National Association of Realtors, you must adopt this new technology today because 44 percent of clients first search for properties on the internet.

Imagine a new real estate project that you want to launch. VR can effectively transport your potential customers to the project and showcase the interiors and amenities. What better than this to make a sale?

On the corporate front, VR has multiple uses. You may want to create internal communication for your Health, Safety, and Environment department. VR can explain concepts with never-before clarity. 

3. The retail sector – Lowe’s AR/VR suite

Lowe has been at the forefront of commercial virtual reality implementation. Due to this, they’ve been named the number one on the Top 10 Most Innovative Companies in AR/VR this year by Fast Company. They have rolled out various mixed reality tools and capabilities to make the lives of their clients and prospects easier. 

Their early efforts focused on solving one of its enduring problems: the nearly $70 billion Lowe’s says is left on the table when clients cannot start a home improvement project because they can’t see what it will look like don’t know where to start. PLEASE SIMPLIFY

The VR experience allows users to learn basic do-it-yourself skills in an immersive world. Outfitted with a virtual reality controller and headset, users can learn how to paint a room or tile a shower. 

Research has shown that customers have as much as 40 percent memory retention of procedures to finish a project after completing virtual reality training, and 9 out of 10 users felt confident about their skills in the real world. 

4. Construct an architectural space

Students of architecture and structural engineering usually make scale models of their building designs. But why settle for that when you can make something you and your clients can walk through and explore? 

Having an opportunity to see the physical dimensions gives you a better feeling of the layout and how you would navigate it in the real world. You can experiment with various design models and mix and match styles. 

Using VR tools, you’ll have a better range of color options and a better visualization than a standard pencil blueprint. It’ll provide you with a sample of what’s possible with virtual reality apps.

5. Retail and online shopping

Imagine being able to carry out all the steps needed to buy a product – from examining the effects and trying it to making the final purchase decision without leaving the comfort of your home.

Virtual reality has made it possible for the customer to explore a store with their VR headsets and examine various products before purchasing without leaving their homes.

With the help of VR technology, companies can use shopping heat maps to track their customers’ shopping journey and define their shopping patterns. This data can help them to optimize product display.

6. Tourism and hospitality

Tourists can enjoy virtual tours for real-life places, all thanks to virtual reality applications. Potential visitors can be motivated with a virtual experience of locations, landscapes, museums, and festivals to book their tickets after experiencing how it would be enjoyable to visit these places.

Businesses can also use virtual museums to promote tourism with available interactive museums in any location that provides an immersive experience with a physical visit to the museum to experience the tour. 

7. Training

VR has made it possible for companies to create a more effective training environment while reducing the cost of training programs as it doesn’t require instructors and trainees to attend physically. There’s also no need for creating any physical training environment with allocated rooms.

Immersing employees in a lifelike environment of long queues and crowds is the perfect way to get them ready for events which don’t happen every day. It also gets rid of the need to disturb normal business operations for training.

Trainers can upload their presentation slides to the virtual room, experience distractions, and receive real-time feedback. In the medical sector, VR makes it possible for healthcare professionals to practice in a risk-free environment that would be impossible in the real world.

Written by: Joshua Gyang & Vijay Kumar