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Marketers have been moving away from the usual selling tactics of TV commercials for some time now. It’s no longer enough to tell viewers that your product or service is the best, and that they

17th March, 2021

Virtual Reality: What Kind of Projects are ideal for it?

Even though virtual reality (VR) has been around since the 1960s, modern computing speeds have seen their resurgence in the digital space. Creative teams are now learning more about how they can apply

23rd February, 2021

NAVIGATING THE MESSY MIDDLE WITH VIDEO MARKETING

Google’s insight team and the Behavioral Architects came up with a new research laying its focus on “the ‘messy middle’, a space of abundant information and unlimited choice (visually depicted

14th February, 2021

Creating B2B Content in 2021 – Why it’s Important

Gone are the days when marketing only meant buying and selling goods! The tides have changed now, and many B2B marketers are adopting new ways to promote their products and services. One among them

10th February, 2021

Digital Media Platforms need to be considered in 2021 for any Business

It has become common for marketers to use digital media platforms to promote their brands in this modern-day. At first, you might be tempted to use them all; however, some platforms are better suited

7th February, 2021

How Much Do Corporate Videos Cost?

Video production costs have been steadily decreasing. While this does sound great, it means anybody with a camera can make a video for business. As a result, it’s getting harder for companies

4th February, 2021

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